Don Ressler is a businessman. He is also the man behind a number of different start-up endeavors such as the company named Intelligent Beauty and its multiple subsidiaries. Following the official launch of his first project, FitnessHeaven.com, which he soon sold to Intermix Media in 2001, Ressler joined forces with the COO of Intermix, the Adam Goldenberg to create a new division of the company they named Alena Media.
When Intermix was acquired by News Corp in 2005, Ressler and Goldenberg felt their division, which they believed to be the most profitable, was being ignored. According to one of Don Ressler’s online bios, they then reportedly quit in order “to explore new opportunities.” They founded a direct-to-customer brand-building business named Brand Ideas.
A couple of years later they created Sensa, a weight-loss system, which involved working with Dr. Alan Hirsch as product developer.
Intelligent Beauty gave birth to a third enterprise it 2010. Dubbed JustFab, it was a subscription-based online fashion retailer. In 2011, JustFab hired on Kimora Lee Simmons who became the business’s creative director and president. At year’s end, the company had 4 million members.
By April of the following year the business had more than six million members. They continued to take on other corporate investors. The staff of JustFab then focused on trying to grow and find new markets.
Upon discovering that a lot of their current clients were parents, JustFab acquired a children’s fashion subscription service–now known as FabKids–at the start of 2013. Three months later the purchased a European fashion business website now named The Fab Shoes. The ecommerce business on huffingtonpost.com increased their customer base by 500,000 members (mainly from Spain and France).
Prior to that their European membership total had been approximately 1.5 million (mainly in the UK and Germany.) At the close of year, JustFab had garnered a total of 3 million European members. It was a busy year for JustFab as they also teamed up with Kate Hudson and officially opened their athletic wear website Fabletics. They also bought competitor ShoeDazzle and expanded their services to take their new product line (including women’s fashions, athletic wear, kids’ wear and footwear into their first official offline flagship store as well. Ressler remains with the company.