October is a breast cancer awareness month and many organizations partner with others to spread awareness and support affected women. Fabletics and the Council of Fashion Designers of America (CFDA) have come together to partner with Fashion Targets Breast Cancer (FTBC). FTBC is a UK-based campaign that supports those affected by the disease and funds breast cancer research. The campaign provides grants to help immigrants, minority women affected by cancer and also aid women with breast cancer.
Kate Hudson who is the co-founder of Fabletics will be the FTBC Ambassador. She is well known for advocating for women to live healthy and active lives and thus she is well suited for the position. She will support, empower and spread awareness in the campaign that seeks to combat breast cancer. Fabletics have launched an outfit which includes a pair of Capri leggings, two tank tops and a bralette. The proceeds from the above collection will support the campaign on Facebook. Kate, a health enthusiast, understands how fashion can support charitable acts.
Fabletics is a subsidiary of JustFab Inc., a famous online retailer with other successful brands. The athleisure brand was founded to bridge the gap that was there in the active wear market. The three co-founders are Don Ressler, Adam Goldenberg and Kate Hudson. The Kate Hudson brand as it is known to many, was launched in October 2013. Over the years, it has gained popularity and has shipped over 2.5 Million Orders and has over 1 Million signed members. The VIP members get discounts on purchases while new members buy outfit starting from $25. The brand has new collections every month and members can either shop for $49.95 every month or opt to skip a month. Outfits are of high-quality fabrics, and the prices are more affordable compared to other brands in the market. Fabletics sells personalized athletic outfits that are based on the customer’s preferences.
Though the brand started as an online retailer, in September 2015 it opened six retail stores, and the founders are set to open 75-100 stores in the next few years. The active wear has become trendy and the leggings are Fabletics’ top sellers at https://twitter.com/fabletics. Kate Hudson, an actress and a tastemaker is dedicated to encouraging people to live their passion and the outfits come in handy whether you are in a studio or looking after your children. The athleisure company launched a men’s line, FL2 in June 2015 that sells accessories and men’s apparel. Fabletics is in the process of expansion to include dresses and swimwear in its collection. The company is available in Germany, US, Canada, UK, Australia, Netherlands, Spain and France.