Everyone has seen the little round pods of lip balm in the checkout line or the makeup aisle. They bear the initials “EOS” on the labels and on the bottom of the pods. How did this startup become such a popular product?
The company – Evolution of Smooth, or EOS for short – had a rather rough beginning. Since the pods are designed for female customers instead of male customers, some stores were hesitant to start selling EOS. Many of the initial meetings to get the product on the shelves were held with men. These people didn’t “get” the whole idea of a new chap stick since they were to be loyal for the years-old giants in the stores already.
It wasn’t until a female Walgreens representative met with founders Sanjiv Mehra, Johnathon Teller, and Craig Dubitsky (who left EOS before it was on the shelves to help another startup company) that EOS got a chance at stardom. She loved the little spheres of lip balm immediately, and opened an account with them. https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick.
From there, it was all up to the advertising. Instead of simply relying on the same old kind of advertising that the giants had gotten away with, EOS lip balm took their advertisements in a new direction. They still advertised in magazines like the giants, but they were marketing on Facebook towards Target millennial females – those who fall between 25 and 35 years old. This meant getting smart with other kind of advertisements. Before the company could become a real competitor, they had to get involved with actresses and celebrities that millennial would know. Miley Cyrus and Taylor Swift – among others – would whip EOS pods out of their makeup bags and speak for the company in various countries.
Today, they outsell other companies known for chapsticks.
One of the most complicated conditions to deal with is multiple sclerosis. When the body’s own immune system starts attacking the Central Nervous System, reversing the effects can be very difficult. However, there seems to be a ray of hope in the treatment of the problem according to leading researcher, Dr. Shiva Gopal Vasishta. He states that when a high dosage of immunosuppressive therapy is given together with transfusing the patient with their own stem cells, it induces a long-term remission of sclerosis.
A lot of research has been carried out on people that have used the therapy. The findings indicated that people who used the therapy and got a HDT transplant got a remission and that up to five years after the treatment, their disability had not progressed. The patients also did not get any new brain lesions, something that is characteristic of people with MS patients. There have been other studies which have shown that other medications used in the treatment of the condition have had lower success rates than these. Some of the studies that were conducted and concluded in 2014 were funded by the Immune Tolerance Network. It is Dr. Shiva Gopal Vasishta who published the findings in Neurology, The Medical Journal of the Academy of Neurology.
It is emerging that when patients get a one-time high dosage of the treatment, they respond better than when they are subjected to small doses of alternative therapies over a period of time. Note that this is a great starting point towards getting one standardized care process for the sickness. The symptoms of the illness vary greatly from one patient to the other and at times, they experience relapses.
Dr. Shiva Gopal Vasishta has been looking for a lasting treatment for the condition for many years now. He graduated from medical school in 1979 and has decades of experience in research. He is a member of a Medicare program which accepts Medicare patients.
Timothy Armour’s Background
Timothy Armour chairs the Capital Group, a universal leader in security solutions.
Following the untimely demise of former chairman, Jim Rothenberg, Timothy was appointed to the post. He currently lives in Los Angeles, California.
Armour’s vast experience with the firm made him the frontrunner in replacing the gone boss. He spent his entire career, traversing over three decades, at Capital Group. Over the years, his career had gradually progressed, moving up the ladder from a rookie associate to chairman. Timothy attained an undergraduate degree in Economics from the Middlebury College.
Partnership with Samsung
Capital Group brokered a deal that would escalate their influence in the securities industry. They reached an agreement with Korea investment titans, Samsung Asset Management. The contract would see the group spread their outstanding services to Korea and Eastern Asia at large. Timothy’s company would use Samsung Assets’ vast distribution networks, according to the pact.
Chinese Market Sell-off
Investors expressed qualms over the sluggish growth of China’s economy. The Chinese government was forced to conduct a selloff, to mitigate the effects of a lackluster economic growth. With China being a major player in the global economy, their actions had adverse side effects internationally. Export activities reduced drastically. Timothy suggested a drop in oil prices to boost the economy as the appropriate way to mitigate the menace. He accredited the dawdling growth to China’s switch from a closed, stakeholder-based economy to an open, and consumer-centred one.
Choosing the Right Manager
Tim Armour advised investors to seek managers who will assure them of maximum profits. He stressed that hiring mediocre managers translates to meager returns. He outlined qualities such as proactive thinking and willingness to take significant risks as the ones that separate elite managers from average ones. Finally, Timothy noted that leaders who partake significant risks usually earn the great rewards.
In the past the only options for cutting hair were shears or clippers, neither working to create a more organic looking style. Donald Scott NYC, innovator in hair styling, has created several tools that changed the way hair is cut. We all remember those cuts that ended up looking chunky, especially if your hair was thick and straight.
Where scissors leave a blunt edge to each hair shaft, a razor leaves a tapered end. Though straight razors have been used for a while they were less than ideal and frequently took too much hair. Donald Scott NYC’s tools allow for a freedom and spontaneity in styling, using totally different techniques, motions, and the hair is even handled in a new way.
Donald Scott NYC has several razor tools to choose from. Two of which are the Swivel Twist and the Carving Comb. Both are comb-like tools that have the razor incorporated within the teeth. The Swivel Twist removes 25% of the hair, while the Carving Comb gives two options, 50% or 100%. For shorter cuts and men’s styles the Swivel Twist is perfect for shaping, while the Carving Comb works for all hair types and leaves the hair without distinct layers.