Hippeas are the new innovation to light, crunchy snacks, that has received much acclaim on a hard to appease market. The company’s founder is a millennial himself and Livio Bisterzo has definitely found a product that appeals to a wide audience, including other millennials. But what is it about these puffs that has the newest generation raving? Not only are they light on the calories but they are also healthy for you too. The main ingredient is chickpeas, after all.
Chickpeas have gained popularity as late due to the fact that plant based ingredients are undoubtedly a main source of nutrition for those who value an organic lifestyle. Hippeas are themselves organic, along with being made with an ingredient that is popularly used in products millennials can’t get enough of, such as hummus and various chips made from the valued legume.
When asked why the company decided to go with chickpeas instead of something more practical, such as lentils, Livio Bisterzo explained that there is a current trend that leans more heavily towards plant based ingredients. After performing tons of tests and countless hours of experimentation to develop the perfect product, Bisterzo and his team came up with an irresistible fluffy, crunchy, and addictive snack that passed all favorable tests with flying colors.
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With its colorful packaging, hippie loving theme, and it’s modern graphic designed packaging, it’s easy to see why Hippeas are so favored among the younger generation of health conscious adults. It even states quite clearly on the front of the package that it is an organic product. Currently, Hippeas are offered in six distinct flavors and they are shaped very much like you would expect a certain popular cheese puff to be shaped. These flavors include Vegan White Cheddar, Sriracha Sunrise, Pepper Power, Maple Haze, Happenin’ Hickory, and Far Out Fajita. It’s clear to see that the brand and its naming has a 1970’s feel to them.
Livio Bisterzo, who is now 35 years of age, attended London’s University of the Arts. He originates from Italy and since leaving the university, he has founded numerous businesses ranging from consumer goods and even hospitality.
Livio Bisterzo built his brand and has distinguished himself in the marketplace using his love for living a healthy lifestyle and in working with natural foods.