The Roc Nation record label has been at the height of its powers in recent years driven on by a stable of artists including Rihanna, Meek Mill, and founder Jay-Z. In 2008, Roc Nation leapt to the top table of the recording and entertainment industries when rapper Jay-Z partnered his record label with the Live nation events company in a deal worth a reported $150 million which has been in place to allow the two companies to come together with their skills for identifying new talent and taking them to the upper echelons of the live events and recording industry.
Desiree Perez has been one of the major players in the Roc Nation brand for a number of years and has built a strong reputation for the negotiating skills she has brought to the expansion of the brand. As the decade long deal with Live Nation draws to a close, Desiree Perez has once again come to the fore at Roc Nation as the company looks for new investment for the future; Universal Music Group already partners with the brand to release limited recorded music from the label and has been the subject of negotiations with Desiree Perez about extending its role with the brand.
Desiree Perez has been one of the leading members of the Hova Circle of Influence which includes a small number of executives responsible for making daily decisions about the future of SC Enterprises and Roc Nation. Often a name only known to executives within the recorded music industry, Desiree Perez has become a well-known figure following her negotiation of a deal worth more than $20 million with Samsung for Rihanna’s “Anti” tour; this deal led to Desiree Perez becoming a key figure in assisting Rihanna in becoming an actress, singer, and model known around the world.