Lately, food chains popularity in the industry is overwhelming. One of the most famous success stories is the American Sweetgreen fast casual salad chain. Sweetgreen is popular for its excellent customer services and their food which is always healthy, fresh and organic. Residents enjoy having their meal in one of Sweetgreen’s 40 locations.
The restaurant’s success has lured investors such as Steve Case, Daniel Boulud, and Danny Meyer into funding it. The co CEO of Sweetgreen, Nathaniel Ru firmly believes that by feeding more people better food, the restaurant is creating a brand that will stand for something.
Ru, together with his two partners Nicolas Jammet and Jonathan Neman conceived the idea for setting up a food chain while at Georgetown University. The trio took an entrepreneurship class together. While in campus they lacked healthy eating options around Georgetown area.
This necessitated them to establish their first restaurant after their graduation from college in August 2007. The trio who are the pioneers run most of Sweetgreen’s transactions via its website or mobile app.
Sweetgreen has a close relationship with customers and more often than not the company dismisses the corporate office at least five times a year to allow employees to work in its restaurants. Recently, Sweetgreen opened up offices in Los Angles and is committed to spreading its networks across the globe.
About Nathaniel Ru
Nathaniel Ru is a co- CEO and director of the Sweetgreen fast food chain. Ru graduated from Georgetown University in 2007 with a Bachelor of Science degree in Finance. After graduation Ru, together with Jonathan Neman and Nicolas Jammet opened Sweetgreen restaurant in Georgetown.
The trio saw that there was a need for the people of Georgetown area to enjoy healthy, fresh organic and local food. Currently, the company has founded other fast food chain stores in 40locations.
One of the core values of Nathaniel Ru in business is doing something that will last longer than you and making a decision that is for a long term purpose. Upholding this sustainability has enabled Sweetgreen to be not only a restaurant enterprise but also a lifestyle brand.
Also, Ru encourages authenticity in the company that includes the conduct of employees. By keeping it real, the company can achieve its goals thus making an impact to thousands of their customers and residents in the region. Sweetgreen holds a music and food festival known as Sweet life which promotes healthy lifestyle besides their diet.