Groupon founding partner and Chairman Eric Lefkofsky and his wife are helping teenagers to access the museum of contemporary art in Chicago. That comes after the management of the museum plans to increase the projected admission fee for adults and seniors.
The MCA claimed that Eric Lefkofsky has made a grant to the museum to offer a free admission for all young people aged 18 and below for the next five years. The new program is scheduled to start in June. The MCA spokesperson pointed out that the museum is dedicated to maintaining a free admission for young people beyond the 5-year duration of the Eric Lefkofsky endowment.
The managing director of the Museum narrated that youth wants not only a place to look at art but also a place where they can talk and have a discussion. It should also be a community hub for hanging out. By providing free admission to all the youth below the age of 18, they reduce the financial obstacles for the youths who want to learn about contemporary art and concepts.
The push to admit new youths without letting them pay accords will take effect in June. The MCA will redesign education and engagement spaces on the second and third floor of the museum. The management is also planning to open a new restaurant in the museum this summer.
The arrangement also concurs with the move by the museum directors to increase the projected admission fees for adults to 15 dollars down from 12 dollars. On top of that, the suggested admission fee increases from 7 dollars to 8 dollars. With the help of undisputed vote, the board of commissioners of Chicago Park District approved the request made by MCA to raise the admission fee. The changes in price will take effect on 1st June.
The museum will continue to admit residents of Illinois at no cost on every Tuesday. Currently, the annual operating budget of the MCA stands at $20 million. In one year, the museum attracts almost 230000 visitors. The museum also experienced an incredible uptick in attendance two years.