One of the fashion trends that have swept the market entirely in the last couple of years is that of athleisure wear. Many companies have been manufacturing and retailing athleisure products these days to capture the growing athleisure market. The young, as well as the old people, have become more health and fitness conscious, which has drifted the fashion sense towards the comfortable clothing. Fabletics is a reputed athleisure brand that has been growing steadily since the company launched in 2013. Presently, the company has an annual turnover of $300 million, which is increasing at a rapid pace.
Fabletics is a subsidiary firm of the Techstyle Fashion Group, which was started by Adam Goldenberg and Don Ressler. For Fabletics, Don, and Adam also roped in Kate Hudson due to her celebrity status and popularity around the world as well as her image as a fitness role model for the young generation. Kate Hudson is one of the co-owners of Fabletics, and she plays an active role in the product creation as well as the sales and marketing process of Fabletics. One of the reasons why Fabletics has been able to penetrate the market with such strength is due to its pricing and subscription-based marketing model.
The pricing of the athleisure products of Fabletics is kept low so that people from various backgrounds can buy it without having to think twice. Kate Hudson said in one of the interviews that before Fabletics, no brand offered high-quality athleisure products or fitness gears at reasonable prices, and some of the top street fashion brands sold yoga pants at two hundred dollars or more. It is practically impossible for the people belonging to the lower or middle strata of the society financially to afford such highly priced athleisure wear.
It is where the products of Fabletics come in. One other reason why Fabletics has been able to make a good name for itself in the market is due to its marketing strategy. The marketing strategy of the company relies heavily on Big Data, which the company uses to make real-time changes in its marketing model as per the likes and dislikes of its customers. If there is any product that is selling more or the design pattern that is getting more popular, everything is noticed and integrated with the company’s policies and design practices. It is what has helped Fabletics become the leader in the field of providing a personalized shopping experience to the customers. Kate Hudson says that she is not afraid of taking risks and keeps taking calculated risks when it comes to Fabletics to ensure that they have the edge over the competition.
The company also recently launched several physical stores across the nation to reach out to its audience in a targeted fashion. If you are intrigued by what Fabletics has to offer or want to check out their products, then make sure to visit their official website. And, also it is highly recommended that you take Lifestyle Quiz when you visit Fabletics’ official site as it would help you enjoy a personalized shopping experience like never before.